Joana is an innovative and multifaceted writer and curator with 20 years' experience in the international visual art field, from commercial gallery sales and management to researched exhibition projects curated in galleries, art centres and museums. She is artistic director of Drawing Now Paris art fair and co-founder of the London art residency Worlding. As a writer, she has worked extensively for academic and specialised publications, as well as monographic catalogues. She is working on her first book, The Female Drawing Machines (Bloomsbury, 2026).

Joana is interested in the hidden depths of artistic experiences and the meanings they unleash, beyond dogmatic statements about art that have prevailed too long in this field, and contributed to it being deemed elitist.

Nowadays, we're going through a transition period where the values we applied to art are being challenged and shifted: new platforms of communication, new technologies are being used and feared simultaneously, alongside ancestral sources of creativity and knowledge.. 

That's why she launched Exhibitionistas: for more fun with depth. Beyond artist interviews, takes on the market, there isn't much out there allowing us to explore art's impact on us as people, citizens, parents, lovers, children... We are the specialists of your own experience, and what better way to expand it than through a conversation? As Robert Filliou said, "art is what makes life better than art".